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For small business owners and online professionals who want turnkey organizational solutions and editorial training:

The Camp Wordsmith® All Access Pass

The Camp Wordsmith® All Access Pass

The best damn content marketing strategy program in the world. Ride as many times as you like. Cut in front of all the kids waiting in line. Have a row to yourself if you want. Make meaningful marketing progress for years to come—all from one flat investment.

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It’s the single most valuable skill for growing your online presence: Writing. Seasoned TV personalities and creators agree.

“Writing is the most important skill you will develop,” says Marta Waller, a Los Angeles broadcast reporter of 37 years who covered the O.J. Simpson trial. “If you have an organized brain, and you know your story, you’ll be able to write quickly.”

An organized brain helps you publish quickly and well. When you're organized, you spend more time getting the word out online and less time starting at a blank page.

But having an “organized brain” is easier said than done

As such, we often get tangled up on what to write, how to write it, and/or the right order of steps to go from bright idea to published post.

The Camp Wordsmith All Access Pass can help. The program is a turnkey content organization system and writing curriculum for service providers, small business owners, creators, and online professionals.

➡️ Unlock instant access to a library of lessons, videos, and downloadable guided resources to accelerate your overall online strategy.

➡️ Win back several hours of time each week by leveraging done-for-you swipe files that free up mental space and make pressing that publish button so much easier.

🏳️‍🌈 Support an LGBTQ-owned business with your investment. Camp Wordsmith is a registered trademark with Hefty Media Group, a certified diversity supplier with the National Gay & Lesbian Chamber of Commerce.

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You don't need more hustle. You need one focused roadmap.

You don't need more hustle. You need one focused roadmap.

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How We Get You There

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1. An Editorial Database Swipe File

  • Plug-and-play Airtable swipe file.
  • 14 tables and 2 built-in automations.
  • Zapier automation that incorporates both Google Docs and ChatGPT. 🤖
  • Completely customizable.

2. A Custom-Built Online Learning Portal

  • Guided onboarding and curriculum overview.
  • High quality, tightly-edited videos to keep you informed and inspired.
  • Deep-dive courses on different territories of the 4T framework.
  • Supplementary resources on marketing, sales, and operations best practices.
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3. A Monthly Clients-Only Newsletter

  • Once-a-month updates on the latest program announcements.
  • Integrated with your portal progress, so you always know where you've left off.
  • Behind-the-scenes details and early access to new features and updates.

How We Get You There

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1. An Editorial Database Swipe File

  • Plug-and-play Airtable swipe file.
  • 14 tables and 2 built-in automations.
  • Zapier automation that incorporates both Google Docs and ChatGPT. 🤖
  • Completely customizable.
PWP graphics square (Facebook Cover) (Instagram Post)

2. A Custom-Built Online Learning Portal

  • Guided onboarding and curriculum overview.
  • High quality, tightly-edited videos to keep you informed and inspired.
  • Deep-dive courses on different territories of the 4T framework.
  • Supplementary resources on marketing, sales, and operations best practices.
PWP graphics square (Facebook Cover) (Instagram Post)
the-dispatch-mockup

3. A Monthly Clients-Only Newsletter

  • Once-a-month updates on the latest program announcements.
  • Integrated with your portal progress, so you always know where you've left off.
  • Behind-the-scenes details and early access to new features and updates.

Mmmkay, Cute. But What's This Map All About?

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That would be The Four Territory (4T) Framework, a legendary landscape of marketing foundations that has produced successful online businesses and brands for a thousand years! Or, uh, at least a very long time.

Contrary to popular belief, you don't need the latest marketing widget or fancy new social media platform to reach your online goals.

You simply need to do the basics better and master the fundamentals of online marketing.

Mastering the fundamentals is easier said than done. But it doesn't have to be hard.

The trick is to be in a space that is AWAY from all the social media noise and shiny objects so that you can revive our focus on the fundamentals.

Camp Wordsmith does that. We focus on four areas of writing expertise that will serve any creator or professional who would benefit from publishing information online.

Together, these concentrations form a map we like to call The Four Territory (4T) Framework.

The Territories of the

Territory #1

Content Writing

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Territory #1

Content Writing

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What is content writing?

In Camp Wordsmith, content writing refers to publishing articles, blogs, or posts on the internet, with a goal to educate, entertain, and/or inspire readers.

Content is critical for success online. It takes time to find your publishing rhythm, but once you do, you’ll feel more like the captain of the ship and less like a swimmer desperately flailing to keep up.

As such, we start with content writing, as content creation is the skill that enables most other publishing skills.

Why is content writing important now?

Content is a digital footprint. It’s how people discover you online. It may be how you discovered me.

But it’s bigger than that. Writing helps you think. It forces you to organize what you’re trying to say, which is half the battle.

People respect great writing. More importantly, they respect the authors themselves.

How we train on content writing:

Territory #2

Email Writing

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Territory #2

Email Writing

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What is email writing?

Email writing refers to using email software, known as an Email Service Provider (ESP), to send newsletters in the form of both broadcasts and automations.

Why is email writing important now?

To describe the importance of email, let me bring in one of my favorite analogies: The college house party.

House parties are exciting and noisy. The internet is a house party.

Good for finding new people. But not good for getting to know them well. It’s too loud!

If you want to have a conversation with someone at a house party... you can't. You’d have to go out onto the porch or into the backyard to really connect with them.

You’d need a quiet corner.

An email list is a quiet corner. It helps you connect with readers in a deeper, more intentional way.

When done well, email is both powerful and lucrative.

Email also doesn’t change. Social media algorithms do change. If you build an audience on a social media platform, and the platform changes how audiences are reached — which has happened many, many times — the rug might be pulled out from beneath you.

You don’t even need to totally know what you want to do with your subscribers yet. If you change what you do later, the people who want to stay will stay, the rest unsubscribe, and it’s fine.

You’re still able to reach your audience directly whenever you like.

How we train on email writing:

Territory #3

Copywriting

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Territory #3

Copywriting

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What is copywriting?

On the web, copywriting refers to written language intended to influence, convince, or persuade.

Great copy inspires readers to take action.

Why is copywriting important now?

Good copywriting lets you bend the internet to your will. It’s pretty powerful stuff, actually.

Whether you want more subscribers, followers, or sales, copy will help you get there. Studying the craft of copywriting will improve your business from top to bottom.

That’s because copy forces you to get crystal clear on how your readers think. When you give readers what they want, they continue to stay with you.

The benefits of learning about copy spill over into other forms of writing, too.

How we train on copywriting:

Territory #4

Media Writing

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Territory #4

Media Writing

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What is media writing?

Media writing refers to pitches, guest posts, and press in both traditional media publications and niche industry blogs or podcasts.

In media writing, you’re pitching to have yourself or business made visible to someone else’s audience. 

Earned media makes you both more credible and visible. It's how I built my consulting business. The number one skill to break through is writing.

Why is media writing important now?

Media gives you instant credibility and can help you jumpstart authority.

Also, media tends to lead to more media. When you know how to pitch an opportunity quickly, it takes way less effort, leading to more opportunities for placement.

How we train on media writing:

You Don't Need More Hustle. You Need More

You Don't Need More Hustle. You Need More

Investing in a digital retreat-like environment will help you do that.

But online learning doesn't have to be miserable. I'm a “glamping” kind of dude.

Yes, I want a writing retreat-like environment where I can focus.

But I also want my own bathroom. And my own tent. An air-conditioned one. With good wifi.

Okay, f*ck it—just book me a hotel. 🙃

So I created a place on the internet dedicated to developing these skills in a quiet, clear, high-quality environment you can visit whenever you want, 24 hours a day, 365 days a year.

Camp is where you get refocused and reinspired. We'd love to have you. ⬇️

Invest Now, Start Implementing Now

The Camp Wordsmith® All Access Pass

VIP access to one of the best web publishing resource portals in America. Includes on-demand professional training on content writing, copywriting, email writing, and media writing excellence.

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The Camp Wordsmith® All Access Pass

Includes an editorial database swipe file, proven on-demand programming to sharpen your publishing strategy, and resources to keep you both organized and productive.

The program and its resources are built in line with a foundational roadmap called the 4T Framework.

Three Features. One Flat Price.

No. 1: An Editorial Database Swipe File 

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Does all this editorial database mumbo jumbo sound like work? Well, it is! So we've done all the heavy lifting for you.

Upon purchase and completion of an on-demand new camper orientation, you'll be able to download and implement your Airtable swipe file immediately.

If you don't have Airtable, don't worry—we have walkthrough videos to hold your hand every step of the way, and our swipe file works on Airtable's free tier.

This swipe file is customizable: you can add, edit, and remove tables to your liking.

We Even Incorporated ChatGPT 🤖🤯

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But not in a lazy, sleazy way that has you pushing out crappy content faster. We built our swipe files to work with AI and help you spend less time scrambling and more time actually writing.

With literally one button click, your database will turn a line of your spreadsheet into an outlined article.

The sky is the limit with this swipe file, and we give you all the plug-and-play templates you need to get things up and running quickly.

No. 2: Lifetime Access to the Camp Wordsmith Learning Portal

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Unlock access to a robust curriculum of resources, high-definition video coursework, and a library of scripts and templates to help you maximize your progress.

This isn't another slipshod course slapped onto Kajabi, Thinkific, or Teachable. We custom-built this portal to give you the luxurious glamping experience you deserve as you master your craft.

We'll be adding more resources in the future, and prices will eventually go up as a result. When you join today, you'll be grandfathered in while still enjoying all the updates.

Portal Curriculum Overview 📝

(Click any accordion line to see content-specific details)

I. Onboarding

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II. Territory Tentpoles

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III. Makin' Money

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IV. Resources

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No. 3: A Monthly Clients-Only Email Newsletter

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All members of Camp Wordsmith receive announcements and updates in a branded newsletter called The Dispatch.

This newsletter is sent once a month, and includes helpful announcements and information related to online publishing, writing, and marketing. You'll always be in the know!

The Dispatch also includes customized cards, based on your portal progress. Check the latest edition of The Dispatch to pick right back up where you left off, whenever you want!

About Your Camp Counselor

A self-described “editorial mutt,” Nick Wolny is a professional editor, journalist, and marketing consultant of seven years.

Named a "40 Under 40" by the Houston Business Journal, he has contributed to CNET, Fast Company, FORTUNE, Business Insider, and Entrepreneur Magazine. Nick is OUT Magazine's finance columnist, and has done over 80 live television interviews as an editorial correspondent.

Camp Wordsmith is facilitated by Nick's company Hefty Media Group, a certified diversity supplier with the National Gay & Lesbian Chamber of Commerce.

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Featured in:

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Your Other Options Are Expensive, Time-Consuming as Hell, or BOTH

We all know how this online learning thing goes.

You start with a $20 ebook here, and then a $47 course there….

Then it’s a group program, a 5-day challenge, a virtual summit…

And before you even realize it, you’re dropping $2,000 for a mediocre storytelling course, $8,000 for a yearlong mastermind that’s barely more than a share circle, or a $7,000 business coach to hold you accountable.

➡️ $1,000's of dollars for someone to help you write slightly-clearer sentences that no one is actually seeing because you don’t have a visibility strategy.

➡️ $1,000's of dollars for a coach to tell you you need to “listen to your heart for your writing voice”, when actually you just need training and structure.

➡️ $1,000's of dollars that could stay in your pocket while still writing quickly and well, helping others, and cementing your online reputation.

For a Fraction of Those Investments

You could have fastpass-level access to a proven system that is available to you on-demand whenever and wherever you're feeling inspired.

But don't just take it from me!

What Current Clients

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"My vision would still be in my back pocket if it weren't for this"

"My own personal brand has really taken off, and my business brand is an aspect of that that I'm currently bringing to a broader audience.

The reality is that I would not have been able to do any of these things without having Nick be the person in my corner, and having someone on speed dial to help me be guided. My vision would be still sitting in my back pocket being shared with just a few people, if I wouldn't have had that guidance.

Now, I'm sharing my vision with the world."

Tamika Caston-Miller

Founder of Ashé Yoga

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"This material is the bomb."

“Nick’s style matches where I’m at in my business and where I want to go. His voice is low-key, and he focuses on making his offers really good. Honestly – this material is the bomb.

I love that the support in Camp Wordsmith is customized. It’s a testament to what Nick has built that I don’t have questions often and always know what to plug away on next. When I do have questions, I have the support and quick feedback I need to make consistent, meaningful progress.”

Ken Blackman

Sex And Relationship Coach

Sarah-Nannen

Accessible terms, easy processes, and ACTION

“Nick’s know-how is unsurpassed when it comes to content creation and all things tech to make it happen in a systematized way.

He’s truly a whiz at sharing his expertise in accessible terms, easy processes, and actions that make the behind-the-scenes business stuff enjoyable again while enhancing your business, too.”

Sarah Nannen

Grief Coach and Author

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"Thoughtful and professional"

"In a galaxy of marketing "experts" who are self-proclaimed stars, Nick is the brightest burning object in the sky. He is thoughtful, diligent, capable, and professional.

He exceeds his mandate in all areas. He's strategic, pragmatic, and flawless in his execution; you'd be a fool not to learn from him if given the chance."

Jonathan Greene

The Fractional CMO

Camp Wordsmith® All Access Pass

$1,500 USD

⚪️ An editorial database Airtable swipe file.

⚪️ Lifetime license to our custom-built learning portal.

⚪️ A monthly clients-only newsletter.

You'll also be supporting an LGBTQ-owned business. Camp Wordsmith is a registered trademark with Hefty Media Group, a certified diversity supplier with the National Gay & Lesbian Chamber of Commerce. 🏳️‍🌈

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P.S. –

Camp Wordsmith® is a turnkey organizational solution and online writing curriculum for service providers, small business owners, creators, and online entrepreneurs.

The Camp Wordsmith All Access Pass is the most cost-effective way to access these resources. Pay once, have access for the life of the product, and be grandfathered into all future updates.

Camp Wordsmith is built in line with a diagram called the 4T Framework, which is a roadmap on web writing.

The program costs far less than what you would expect to pay to work with a writing coach, hire a copywriter, or retain a web development agency.

➡️ You will get better and faster at writing.

➡️ You will have more clarity on why you write, what you write, how to write, and where to publish it online.

➡️ You will be insulated from the noise of social media and endless chatter in forums and online groups.

It's nice here — you should join us.

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a place to work on your writing craft

The Camp Wordsmith® All Access Pass

VIP access to one of the best web publishing resource portals in America. Includes on-demand professional training on content writing, copywriting, email writing, and media writing excellence.

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Frequently Asked Questions

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©2021-2024 Less Noise, More Volume LLC dba Hefty Media Group. All rights reserved. Consult our privacy policy here.

Hefty Media Group is a certified diversity supplier with the National Gay & Lesbian Chamber of Commerce. Thank you for supporting LGBTQ-owned companies—it matters. 🏳️‍🌈

Illustrations by Kevin Sterjo